Bitch Fueled was born out of a love for the ride — from dirt to desert, street to dunes. We saw too many women being underestimated in the motorsports and car world, so we built a brand for those who don’t ride passenger. Our mission is to empower women in male-dominated spaces by creating high-quality apparel and accessories that speak strength, individuality, and style. Our vision is to host and leverage this community to scale into a movement by reaching our people. We can do it one sticker at a time to support our journey and mission to spread awareness to like-minded and talented individuals. We value community, confidence, empowerment, and some bad ass women like yourself. Bitch Fueled is about women supporting women — celebrating each other’s rides, wins, and growth. We wear our talents and love for the game with pride and prove that power and femininity go hand in hand. about us “I think there’s a misconception about the term ”Bitch”. People use it in all kinds of contexts every day, but only you decide whether to take it as an insult or a compliment. My mom, a high-level executive in the corporate world, always told me, “Bitches get shit done”. Over time, I realized the people who take the time to comment are more focused on where you’re going rather than where they are. So take it as fuel to keep going — because they only start to feel insecure when they know you’re no longer their competition; you’re the star. After all, I’d rather be a bitch than a dick.”